In recent times, I would argue that cricketers are starting to know more about the cricket equipment market as a whole, perhaps more than ever before. Today, thanks to increasing internet coverage – especially through social media – cricketers are more informed, often bordering on the fastidious when choosing their equipment – looking for particular traits that fit their specifications to a tee. As I have made aware in previous posts, I am a self-confessed cricket equipment badger. I’ll scower…
Few topics in the cricket industry spark as much debate as cricket sponsorships. There are mixed views amongst retailers, brands and manufacturers, but regardless of opinion, everyone I know has a…
Cricket bat sizing is a funny thing. It doesn’t appear to be uniform across different manufacturers – especially in junior sizes. Also, the fact that many junior and senior players are…
The business of cricket equipment is an incredibly diverse market place that allows the most fledgling of brands to compete with the upper echelons of sport, companies that have been in…
In recent years, I have spotted a noticeable trend: that modern One Day cricket has given birth to more and more cricket being played and also televised. It is very rare…
One of the many roles I operate here at It’s Just Cricket is repairing damaged cricket bats, and without trying to sound too complacent, sometimes many of these jobs I do…
When it comes to buying a new cricket bat, most customers have two primary concerns: what is the cost and what is the weight. To some customers, these are the only…
For a long time now, we at It’s Just Cricket have been calling out for a brand which takes the best aspects of the higher end, boutique companies, and combines it…
Phantom Cricket is a brand unlike any other I’ve ever dealt with in my three years in the cricket industry. They sit in their own echelon in the hierarchy…
As I have illustrated before, the cricket equipment market place is fiercely competitive. The market in 2016 is awash with brands – from the big global heavyweights to the small boutique…
