In recent times, I would argue that cricketers are starting to know more about the cricket equipment market as a whole, perhaps more than ever before. Today, thanks to increasing internet coverage – especially through social media – cricketers are more informed, often bordering on the fastidious when choosing their equipment – looking for particular traits that fit their specifications to a tee. As I have made aware in previous posts, I am a self-confessed cricket equipment badger. I’ll scower…
Ecommerce is growing everywhere – now making up over 10% of global retail sales and nearly 20% in the UK. Due to its niche, specialist nature, the cricket market is particularly…
Payntr Cricket is the most exciting new brand to emerge in the footwear department for a very long time! Utilising the expertise of former county player, David Paynter, the Owner and…
Having worked in the cricket market for over six years now, I have come to realise that it is something of a cottage industry. Littered with hobbyists and lifestyle businesses, it…
As a specialist in the art of knocking-in, we (It’s Just Cricket) have knocked in thousands of cricket bats over the years. Despite many manufacturers and other retailers nowadays using a…
What we (It’s Just Cricket) are perhaps best known for is our YouTube channel. You don’t get the nickname “YouTube celebrity” for nothing! Rarely does a customer walk into our showroom…
“The time has come to restrict the size of bat edges. The game is tilted too far in the batsman’s favour.” The words of England’s 1981 Ashes Winning Captain, Mike Brearley,…
There has been something of a trend with cricket bats over the last few years: a bat with a slightly shorter blade, and slightly longer handle. It’s hardly something new, although…
Few topics in the cricket industry spark as much debate as cricket sponsorships. There are mixed views amongst retailers, brands and manufacturers, but regardless of opinion, everyone I know has a…
Cricket bat sizing is a funny thing. It doesn’t appear to be uniform across different manufacturers – especially in junior sizes. Also, the fact that many junior and senior players are…
The business of cricket equipment is an incredibly diverse market place that allows the most fledgling of brands to compete with the upper echelons of sport, companies that have been in…
