Ecommerce is growing everywhere – now making up over 10% of global retail sales and nearly 20% in the UK. Due to its niche, specialist nature, the cricket market is particularly…
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Payntr Cricket is the most exciting new brand to emerge in the footwear department for a very long time! Utilising the expertise of former county player, David Paynter, the Owner and…
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As a specialist in the art of knocking-in, we (It’s Just Cricket) have knocked in thousands of cricket bats over the years. Despite many manufacturers and other retailers nowadays using a…
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In recent times, I would argue that cricketers are starting to know more about the cricket equipment market as a whole, perhaps more than ever before. Today, thanks to increasing internet…
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As I have illustrated before, the cricket equipment market place is fiercely competitive. The market in 2016 is awash with brands – from the big global heavyweights to the small boutique…
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Introduction I’m sure that all cricketers have at one point in their cricketing career had to deal with the arduous and frustrating task of adjusting their grip after it has risen…
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The game of cricket is evolving at a rapid pace. Many feel today’s game is more exciting than ever before, and the advent of T20 cricket has certainly captured a new…
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Currently, I believe that there is an inherent problem in the junior cricket equipment market. Cricket equipment is an incredibly diverse and saturated market place, perhaps more so than the football…
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After nearly four years of selling other companies’ cricket bats, the summer of 2015 saw the IJC team (namely Chris Beaumont-Dark and myself) finally designing something of our own in the…
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If you buy a generic mass market product, such as a DVD player, you may be aware that the brand plastered on the front may not have manufactured that DVD player. …
